What you will do

As Performance Marketing Manager, you will provide direction for SEA, paid social, affiliates, and display. You will manage a team and oversee multi-million budgets across several countries and channels. In doing so, you will combine strategy with hands-on involvement: you know what campaigns are delivering, where the opportunities lie, and what adjustments are needed.

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You look beyond the results reported by an advertising platform. You steer based on incrementality: the additional results that marketing actually contributes. Using data, attribution models, and insights into the marketing mix, you substantiate choices per country, product category, and channel. You ensure that commercial performance and brand development reinforce one another.

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You will also make AI and automation part of the daily workflow. You will collaborate with Marketing, E-commerce, Retail, and Purchasing to ensure campaigns are better aligned with commercial goals.

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In your first year, you will build a well-supported strategy and a repeatable campaign structure. You will focus on better results in existing markets, demonstrable growth in emerging markets, and a team that independently identifies opportunities and takes ownership.

What your tasks are

• Developing and implementing the performance marketing strategy for SEA, paid social, affiliates, and display.
• Allocating and optimising large media budgets with a focus on return, growth, margin, and incrementality.
• Leading, coaching, and guiding the performance marketing team in their development.
• Analysing data, attribution models, and marketing mixes to identify opportunities for improvement.
• Implementing AI solutions and automations to make campaigns smarter and more efficient.
• Building a scalable campaign structure for multiple countries and future growth markets.
• Collaborating with Marketing, E-commerce, Retail, and Purchasing on commercial objectives.

Profile and requirements

You are able to provide direction for an international marketing approach while also assessing what is required in execution. You combine analytical insight with leadership and understand how performance marketing contributes to both commercial results and brand development.

What you bring:

• At least five years of experience in performance marketing, with responsibility for multiple channels and substantial marketing budgets within an e-commerce or direct-to-consumer environment.
• Demonstrable experience in leading, coaching, and developing a team.
• Strong knowledge of and experience with incrementality, attribution models, and data-driven decision-making.
• Experience with performance marketing campaigns in multiple countries or markets.
• The ability to connect strategy and execution and improve both.
• A flair for brand development and an understanding of how performance marketing and branding reinforce one another.

Additional information

The client is a growing international retail and e-commerce organisation with physical stores and online sales channels. The organisation is active in several European markets and is working on further international expansion.

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You will work in an engaged environment with short lines of communication and a flat organisational structure. There is scope to take initiative, further develop your expertise, and help shape the marketing approach.

What you can expect from the client

‍You will work 36 to 38 hours a week from the head office in ’s-Hertogenbosch. You will be given responsibility for your own team, substantial media budgets, and the further development of performance marketing.

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In addition, the client offers:

• Development opportunities with individual coaching, guidance and discussions about your growth.
• 25 days of annual leave based on a 38-hour week, with the option to purchase four additional days.
• 8% holiday pay, paid out in May.
• Travel allowance of €0.23 per kilometre or full reimbursement of public transport costs.
• Pension scheme via the retail pension fund.
• A laptop and phone for work purposes.
• Staff discount.
• Exercise with colleagues under the guidance of a personal trainer.

Interested?

Are you looking to use your performance marketing experience to further develop a team and international campaigns? FRONTIER Group would be happy to tell you more about the role, the responsibilities, and the client. Please contact us if you have any questions or would like to discuss whether this role is the right fit for you.

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Enthusiastic? Apply via this page. We look forward to meeting you and discussing your experience, wishes, and ambitions.